Artificial intelligence is making significant strides in performance management, one of the core areas of HR Tech. Traditional performance reviews often suffer from bias, subjectivity, and outdated methods. AI-driven performance management tools offer a more objective, continuous, and real-time approach to assessing employee performance. These tools can analyze vast amounts of data, tracking employee activities, accomplishments, and milestones to provide accurate performance insights. AI tools identify patterns, helping managers recognize top performers and identify areas for improvement. This data-driven approach ensures that reviews are more objective and aligned with business goals. Generative AI and Creative Automation Additionally, AI-powered platforms enable continuous feedback loops, allowing managers and employees to engage in ongoing performance discussions. This fosters a growth-oriented environment where employees feel supported and empowered to improve. By eliminating biases and offering more precise performance evaluations, AI in HR Tech ensures fairer and more effective performance management systems.