The e-commerce sector continues to thrive, with market forecasts indicating that global online retail sales will surpass $6 trillion by 2024. This growth is driven by changing consumer behaviors, increasing smartphone penetration, and advancements in payment technology. Key trends influencing the e-commerce landscape include the rise of mobile shopping, social commerce, and personalized shopping experiences powered by AI. Consumers are increasingly expecting seamless and convenient online experiences, leading retailers to invest in omnichannel strategies. As the e-commerce market evolves, businesses must adapt to these trends, focusing on customer engagement and innovative solutions to capture market share.
